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"Internet +" strengthens the strength of parts companies


The era of high integration of informationization and industrialization has accelerated, and many traditional parts manufacturing companies feel that they are caught off guard. How to meet the arrival of the "Internet" era? On this topic, our reporter invited three experts and scholars to explain the impact of the “Internet” on traditional manufacturing, how to meet the challenges of the information age, and to grasp the opportunities.

Experts generally believe that the era of mobile internet will bring a disruptive technological revolution to the automotive industry, and even reconstruct the ecology of the automotive industry, but will not subvert or replace traditional parts and components enterprises, but will strengthen the traditional parts and components enterprises on many levels. Strength, component companies must embrace the changes brought about by the connected era with positive and open thinking.

Topic 1: What are the opportunities and challenges that the traditional parts industry will bring to the arrival of the mobile Internet era?

Fu Yuwu: From the perspective of future technological development, there is no doubt that electric drive, intelligence and interconnection will become the technological development trend of the automotive industry. Along with the development of the new technological revolution, the opportunities for the birth of some new parts and components enterprises will increase, the automobile industry chain will be lengthened, the innovation chain will continue to be enriched, and the demand for industrial integration will be stronger than before.

Cross-border development will become an important feature of the development of the automotive industry at this stage. Barriers and boundaries between industries will become increasingly blurred. Automotive manufacturing technology, material applications, and production methods will all undergo major changes.

The changes brought by mobile internet will be reflected in all aspects of the industry chain. For example, with the application of intelligent management in procurement and production operations, the user‘s personalized demand for products will be more easily satisfied. Of course, this also challenges the parts companies how to meet the development needs of the vehicle faster and better.

Mobile Internet also provides the possibility for many enterprises to achieve leapfrogging in the segmentation field. The current trend of automotive modular development requires higher resources, technology integration capabilities and responsiveness for auto parts companies. If you can use the mobile Internet data to collect and integrate various data, domestic component companies are more likely to achieve leapfrogging.

He Zhaodan: The influence of the mobile Internet era is not only reflected in the diversity and rapidity of information creation, storage and dissemination, but more importantly, it directly or indirectly affects people‘s ideas and thoughts and behaviors. For enterprises, the mobile Internet era will directly affect the company‘s strategy and operations and culture. Especially for traditional auto parts companies, the impact is more comprehensive and in-depth, and there are many advantages and challenges.

For example, we all know that a company must maintain its core competitiveness in competition, but the reality is that in the technological revolution of industrial development, the core competitiveness of many enterprises is likely to become a resistance to industry transformation, or technological change. Subversion object in . Enterprises hope to have a long-term foundation, but today many companies‘ traditional industrial structures may face the challenge of restructuring. New competitors are not offering similar products or substitutes, but cross-industries with the same resources (such as human resources). (He only needs to snatch your resources instead of the market). On the whole, in the era of mobile Internet, the traditional parts and components enterprises need to adjust to the new development from the strategic positioning, the choice of strategy, and the various sub-strategies and operations that support the overall strategy.